To really kickstart their interest, you can add an arbitrary number of unearned points to their loyalty account to make them feel like they got a good deal. Incentive to returnĮven with the first batch of points from an initial appointment or purchase from your store, it makes them think about returning. When you consistently go beyond the minimum expected benefit, you make people feel valued it’s a continuing cycle that breeds loyalty. Providing excellent service and products is just one way of doing that. Valued clients feel more incentivised to continue doing business with you when you show them how much you appreciate them. Provide invaluable client data – whether it’s anonymised or not.Differentiate you from your competitors.Show your clients how much you value their business.Loyalty programs do several things for the betterment of your business. What can a loyalty program do for your business? When clients start feeling taken for granted, that’s when they are most likely to find someone else who does value them. Everyone feels better when they feel valued it’s human nature. There’s no better way to engender your clients’ loyalty than by proving that you value their business with you. “ is a way to show your customers that you value their loyalty, whilst also helping differentiate your business from competitors.” Otherwise, they won’t see any real reason to remain loyal or at least to return regularly.Īccording to Charlie Casey, Co-founder and CEO of LoyaltyLion Now a loyalty program needs to be so much more than a stamp card or points tally – it needs to give tangible benefit to the client. It sat in a pile of receipts and got thrown out at the end of the week or month.
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Moreover, did that ever really work effectively? People lost their cards, they got multiple cards that you had to tally up to make a full one, or they just forgot about it. However, greater digitisation across all business means that the old stamp card is not an option.
If you always go to the same supermarket, you probably have a points-based loyalty card – I know I do. Loyalty programs have been around for a very long time, and you’ve probably got a stamp card from a store or a salon at some point in your life. A loyalty program is one of the few ways you can make returning clients look and act as loyal, die-hard fans of your business. Garnering customer loyalty does fantastic things for your business’s bottom line, from client retention, advocacy (personal recommendations), and increasing average spending.
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I'd prefer to have the number of rewards visible on the front of the card so customers can easily see if they have any to use.We’ve talked a lot recently about growing a loyal customer base and how to go about it. The only other negative is that rewards are difficult to see on the card, when a customer reaches 10 stamps (enough for 1 reward), the stamps disappear and a reward is saved, I know to click the 3 small dots to access further info and view rewards but despite publishing this information, many of my customers panic and think their stamps have just disappeared and their reward isn't there. The mobile version of the site is useful and functional apart from searching for a customer (iPhone 14), all searches tend to show 0 results. If a customer has't saved their card, I have to use a desktop to locate it from the management side and I can then access and share their card with them so they can then save it - doing this on mobile is quite tricky which is an issue when desktop access isn't available. If this could be enabled after a card is activated this would be useful. I believe you can enable unique customer enrolment checks so sign ups are limited to one per customer however I mistakenly didn't set this up initially, and I'm unable to switch on this feature on an active card though I realise this is my own fault.
Some customers fail to save their card to their device so a mobile friendly way to get them access to their card again would be appreciated, they tend to scan the QR and sign up again which generates a brand new card.
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